This advert has cleverly tied up the name of the product and the name of the character in the slogan - "Brains perform best when they're hydrated" - but in fact it could be for pretty much any product.
But CNET owner CBS stepped in, telling the editors not to name the product due to pending litigation.
Like Champagne or Stilton, the name binds product and place (the Belgian town of Lembeek was an early brewing hub).
Simply type in the product name of the item you are considering and use an online product comparison tool like Google Product Search, NexTag.com or BizRate.com.
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After all, Apple itself carries plenty of cachet no matter what product name comes after it.
Richard says they once believed they could slap theSmucker name on any product and it would sell.
That's the name of the product, which boasts a memory twice as big as that of conventional CDs.
Buying a name-brand product with a coupon usually is more expensive than a generic product without a coupon.
While this all sounds really exciting, we can't help feeling like we've heard that product name somewhere before..?
Whatever his view of European fashion, he saw the commercial value of publicising a designer's name with the product.
With the Honesty Index, the company cleverly dubbed their results with a label that is instantly tied to their product name, as should we.
Incapable of remembering any of these, we ended up calling each item by the name of the product they are meant to compete with.
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Before "Xbox Music, " there was " Zune Marketplace" -- while Zune (the hardware) was never anywhere near as successful as the Xbox brand is, the concept of tying the marketplace to a single product name seems confusing at best.
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Amongst the updates are a more textured backing for the cover, which should help it stay in small hands and some more subtle choices, like the inclusion of tiny X's, corresponding to the O ring at top, in keeping with the product name.
Sure, I could probably take advantage of Costco's return policy, but I've come to accept this as my punishment for not reading the reviews -- if you Google the product name, you'll see that I'm not the only one who thinks it's a disaster.
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My reasoning is that unless a company is afflicted by an ongoing crisis which is reported on almost daily in the print, broadcast and social media, most people in due time forget the occasional negative they read or hear and just remember seeing the company or product name in the media.
Marketing can shape consumers' reactions to goods and services: for instance, a product with a known brand name is judged to taste better than the same product with a generic brand.
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One even comes to be fond of a bad name, if the product itself is delightful.
When a label refers to a place name, then the product has to come from that place.
One piece of advice: if someone asked for an Apple product by name, that is what they want.
"For obvious reasons, both positive and negative, they didn't want us shouting about what the name of the exact product was, " he says.
"When the family name is on the product, that does tend to kind of focus the mind if the CEO is a family member, " he says.
Moving on, your understanding of application virtualization is hopelessly inaccurate, I challenge you to name any application virtualization product that can take a copy of Microsoft Office and make it run on OS X or Android.
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And that's a problem--the temptation to hook up a hot name with most any product under the sun, while profitable in the short run, only leads to a dilution of the athlete's brand name after a while, experts say.
Have you done everything you can do to protect your name and your company or product names?
In most cases customers had trouble identifying the product with the name.
Jens hopes the product's name will replace "e-mail" in English vernacular.
You never want your trademark used generically, which is where the product and the name are synonymous, because then the mark becomes used as a noun.
Contrary to its name, though, the product that arranges all the routing among these scenarios is not a piece of glass at all but Microsoft's Kinect console.
Pay attention to certain keywords (such as a product, business name, etc.) and keep tabs by utilizing a service such as Social Mention (socialmention.com) or Openbook (youropenbook.org).
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