In the 50-year history of the nuclear debate, this argument -- a test ban in the name of nonproliferation -- is quite possibly the most whimsical.

CENTERFORSECURITYPOLICY: Test-Ban Trap

The ad-supported basic cable and satellite channel, available in about 62 million U.S. homes, did a road test of the new name and found significantly more people said they would watch UP over the alphabet-soup GMC.

NPR: GMC TV Changes Name To UP To Reflect Programming

Being a company of utter geeks, Google called this beta test laptop the Cr-48 after the chemical name of an unstable isotope of the chrome element.

FORBES: Names You Need to Know: Cr-48

You can initially advertise the availability of IPv6 at a special test domain name for your Web server, say www.v6.company.example.

FORBES: The End Of IPv4 Is Near

Of the following four adjectives that might plausibly be applied to the snow leopard, the animal appropriated by Apple for the name of its latest operating system, which do you think test well with focus groups?

FORBES: Apple: Think cuddly.