Founded by the father of group chairman Kim Suk Won, Ssangyong was a household name in Korean cement and housing construction.

CNN: Debt and Chassis

At one time he took a Japanese name, Yasumoto Masayoshi, but reverted to his Korean name when he naturalized as a Japanese citizen.

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When the dust settles, the automaking arm and a few other lines will likely still carry the Daewoo name ("Great Universe" in Korean), but the group is likely to be finished as a major player.

CNN: ASIANOW - TIME Asia | South Korea: Overworked

Hyundai India, a 100%-owned subsidiary of the troubled Korean auto maker of the same name, is ahead of the curve.

CNN: INDIA'S CAR WARS

Kim, winner of 19 events on the Korean circuit, played under the name Ju-Yun in her rookie year in the US last season.

BBC: SPORT | Golf | Kim claims two-shot Open triumph

After returning the taxi back to a friend and playing with being anonymous, Lee was back into his real life, starring in hugely popular South Korean TV series and making a name for himself in Hollywood.

CNN: Lee Byung-hun: Korea's leading man

He left for the U.S. when still in high school, graduated from the University of California at Berkeley with an economics degree and, upon his return to Japan, insisted on using his Korean surname, Son, instead of Yasumoto, the Japanese name his parents had taken.

CNN: ASIANOW - TIME Asia | Asian Newsmaker 1999: Masayoshi Son--Page 1

When the South Korean economy picks up a bit, it plans to put its own name on the stores and develop the rest of the sites.

ECONOMIST: Asian retailing