There is the same dizzying blend of self-belief, name-dropping, genuinely shrewd analysis and eclectic leadership tips.
Which brings me to the real point of this story, some high-power name-dropping.
His gaffes in name-dropping his NASCAR-owning friends and comments about owning more than one Cadillac may rub some voters the wrong way.
Warning: massive amounts of name-dropping just ahead from our musician-contributor David Was.
His subjects are taken, in the essayist's tradition, from the familiar things of life: sport, growing old, name-dropping, taking a nap, popular songs and so on.
"One minute Bale's Patrick is a cowering corporate geek and self-described empty shell, the next an arrogant, name-dropping smoothie, the next a hysterical wimp unable to distinguish reality from fantasy, " it said.
Rule of thumb: excessive name paper-dropping is a poor signal.
The brand is so strong that the company has pondered dropping its own name in favor of Bubble Wrap, even though it provides less than 10% of total revenue.
The trust is due to meet later this month to discuss dropping Savile's name from its title.
The company name Apple fell from a tree, dropping right into Jobs' vision of what a computer should be--simple and approachable.
So Droid Life -- which has earned itself a solid record in the rumor game as of late -- is reporting that Verizon Wireless will be dropping the "Wireless" portion of its name this weekend and announcing that it won't be carrying the iPhone 4, instead concentrating on its high-end line of Android devices that it's done an admirable job of building up lately.
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