Distribution is the name of the game, and it's why we dropped by Oculus' offices in the first place: the company's first professionally manufactured VR development kit is finally ready for consumption.

ENGADGET: Oculus' Palmer Luckey and Nate Mitchell on the past, present and future of the Rift

Under a stipulated judgment filed Tuesday, Reebok will recall New York Jets apparel featuring Mr. Tebow's name and number from its distribution system and agree to repurchase shipped Tebow Jets merchandise from retailers.

WSJ: Nike, Reebok Settle Tebow Apparel Litigation

Announced last December, the new venture was officially unveiled Wednesday at a news conference disclosing program and distribution details as well as its name and August 1 sign-on date.

WSJ: Pivot, network for millennials, tries to change TV

Well besides a company that's losing money like crazy (to the tune of two million dollars a day), they're getting a license to sell handsets under the Siemens brand name for the next five years, as well as access to Siemens' global distribution network and carrier relationships.

ENGADGET: Siemens sells mobile division to BenQ

Private labels also offer more control over product development and distribution, enabling department stores to release new products as much as 60 to 90 days ahead of their name-brand competitors.

FORBES: Polo Ralph Lauren Pinched By No-Name Swag

In the days before mass production, mass distribution and mass media, when customers knew the butcher, the baker, and the candlestick maker by name, they made little distinction between the seller and the product or service offered.

FORBES: Can't Buy Me Love: Marketing Reconnects With Our Pre-Industrial Roots