It's a branch of the government with excellent name recognition, public approval and pride.
All of this is being done in the name of securing the coveted approval of European and Middle Eastern capitals.
The name change still needs the approval of the Post Office board.
Last month, Mr Bush re-submitted Mr Bolton's name in the hope of winning approval from the outgoing Senate before the new Democrat-controlled one comes in next month.
And a fourth medicine, neither a winner nor a loser at this point, recently went through one of those small hiccups that drug companies often undergo on the path to approval: It changed its name.
But the same chemical is also awaiting approval for ADHD under the brand name Sparlon.
Then it went on to argue that, under a law that said the labels on generic drugs must match those on their brand-name counterparts, Ivax shouldn't receive approval because it hadn't replicated any of the studies of the drug in children.
The combined company's name and marketing brands will be determined following regulatory approval, the companies said.
Britain's greatest Olympian, Sir Chris Hoy, gave his seal of approval to the velodrome which bears his name when he tested it earlier this week.
By the time the approval came, it had a new name, the more generic Jobs and Progress Fund, and it was running ads attacking Republican Congressman Aaron Schock, two states away in Illinois.
Teva the largest generic pharmaceutical company in the world, marketing about 400 generic medications and 50 brand-name drugs, with approximately 180 new generics awaiting FDA approval.
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Though amiable and bearing the Blair seal of approval, Mr David is hardly a household name, and lacks the charisma to stand up to Dafydd Wigley, Plaid Cymru's eloquent leader.
The joint venture is subject to Chinese regulatory approvals and on approval the venture will carry out operations under the name Chinalco Rio Tinto Exploration Co.
Changing a school's name still takes work: a vote of parents, faculty and students, and approval from the board.
Brand-name drugmakers, though, can update warnings and precautions on product labeling before obtaining FDA approval.
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