And when a new phenomenon is recognised by science, a name always helps.
"Her name is always brought up, almost reverentially, in tech circles, " says Sarahjane Sacchetti, communications head at question-and-answer site Formspring.
Since 1975, the world champion's name has always started with a K. Anatoly Karpov held the title from 1975 until Garry Kasparov dethroned him a decade later.
While big-name houses are always looking for that next Julia Child or J.
The fact that he had remembered her name, and always asked about her children, had been factored into his being hired.
UNAM's name proclaims has always been a relative affair, the government seems happy for Mr Barnes to take the unpopularity for reform.
Stenz and Harris said the goal of the name change was always about making clear the group's mission, not to remove Radner's memory.
Of course, assuming Apple does go ahead with the iTV name, it could always choose to call it something else in the UK, and it's also worth noting that ITV has been fighting to gain the US mark for the name since at least 2006, and has so far failed to do so.
"I always wanted to name the camp Last Dance, " he said as he packed his belongings.
For tax purposes, it will be as if the IRA was always in your name.
The doctors called the good news good news, but for the bad news they always found another name.
Larry Summers, Geithner, and remember how he always wanted to name -drop Warren Buffett approving of his policies in the early days?
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Hallmark always tacks its name on the back of its cards, even the alternative lines, which make up 15% of its card sales.
EasyShift jobs always list the name of the place where you'll go to work and its address, like the CVS at 1101 Connecticut Ave.
We would have nightly dinner time conversations about Steve Jobs (always the full name, never just Steve), and whether or not he had a good day at school.
Local managers were allowed to do their own thing operationally until it was time for their companies to become chips and be traded in for something new, always in the name of increasing shareholder value.
It will also save Chrysler money, since the vehicle has always kept the Cherokee name in international markets.
The towels always display the Christy name along the bottom.
"It's the ugliest thing I've ever seen on the road and to put a Jeep badge on it, let alone call it a Cherokee, is an insult to the name and heritage that Jeep has always delivered, " says Micah Myers, a longtime Jeep fan from Lexington Park, Md.
But the Sir always goes with his first name: never with his family or surname.
When a company with a big household name like SeaWorld goes public, it always attracts a great deal of attention.
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DINO, you know, we always talk about Republicans in name only, RINOs.
Blame the power of marketing like Heinz with ketchup and Kleenex with tissue, Thomas's has always seemed less a brand name than a synonym.
As the first black man to make it to the top of a lily white sport, jumping from a stellar amateur career to early majors victories, he was always going to be a household name, even if he never signed a single endorsement deal.
And as a consequence, appeasers will always and forever foment wars in the name of peace.
She was always under pressure to honor the family name, and did so admirably.
While Dr Murch's name was on the original Lancet paper, he has always advocated continuing with MMR jabs.
There is always the potential for a player's name to be lifted by a startling performance Texas wide receiver Marquise Goodwin, who competed in the long jump at the 2012 Olympics, ran a blistering 4.27 in the 40 yard dash on Sunday.
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