Shopping-wise, the city more than competes with its markets, chic boutiques and flashy department stores that line the streets of Myeong-dong.

BBC: Five cities where you can live large, for a little

Start near City Hall in Myeongdong , a downtown area close to some of the city's best sites and shopping (located on and around Myeong-donggil) and all within a walkable distance.

CNN: Look into your Seoul for a hit of Korean flavor