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That toothpaste review might be worth my name and email address, that business white paper might be as valuable as my name, email, phone, company, and title.
FORBES: Trust is the New Social Currency
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To make it worse, the L.L. Bean site failed to save my name, address, phone number and credit card.
FORBES: E-Commerce Stinks
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The accounts were opened using my name and Social Security number, but a bogus address in the Dallas, Texas area (I live in Michigan).
FORBES: Dealing with Identity Theft