"I'm eating my McDonald's, I come outside, " he said.

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My buddy who owns a string of McDonald's restaurants notes that credit card sales account for 16% of store volume, an unusually high ratio.

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"I am delighted for the young lad (McDonald), but in my heart of hearts I always like the stable jockey to ride the winner if at all possible, " admitted Murphy.

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My favorite of the debunkers is Jack McDonald on his King of War blog, who shows that the area to be reconnoitered is equivalent to the size of the State of South Carolina.

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Be sure to read my interview with Google Consumer Survey Co-Founder, Paul McDonald.

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