As I describe in my book "Moonwalking With Einstein", the art of remembering better in memory competition -- and to remembering better in everyday life -- is about figuring out how to turn capital "B" Bakers into lowercase "b" bakers.

CNN: How to train your mind to remember anything

Whenever I try to conjure up what innovation looks like, the same slideshow of images clicks across my mind: that photo of Einstein with his tongue sticking out, Edison with his light bulb, Steve Jobs onstage in his black turtleneck, introducing the latest iThing.

FORBES: The Five Personalities of Innovators: Which One Are You?

Long car trips, a wild head of Einstein-y fur in my lap.

NEWYORKER: A Box of Puppies

Do you like my article like you like the combined efforts of DaVinci and Einstein, or do you like it like you like the picture of that cat in the ski cap?

FORBES: Like, Whatever