Whether confessing that important piece of information to either my colleagues urging me to join in a game of high-stakes poker or to my father in a best-of-three pool match down the pub, I can honestly say that I have saved both a fair amount of embarrassment and incalculable amounts of money by putting my cards on the table at the outset.
Or, join my colleagues in London at the Marketing Leadership Forum EMEA on May 21-22 to learn more about creating brand advantage with perpetually connected customers.