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But although he's left the company, Knott-Craig has described Mxit as Africa's biggest tech success story -- and one he believes will continue to grow.
CNN: Mxit: South Africa's Facebook beater
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Through its own standard protocol, Mxit subscribers can also connect to other social networks and instant messaging applications such as Facebook, Google Talk, Yahoo, AIM and ICQ.
FORBES: Top 20 Tech Startups in Africa
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So how does Mxit make money?
CNN: Mxit: South Africa's Facebook beater
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Then there is innovation in social and communication companies such as Mxit, which is a mobile communication platform across all types of devices, and if you listen to its new CEO Alan Knott-Craig Jnr, it is well on its way to "conquering the African market".
CNN: STORY HIGHLIGHTS