These mutual advantages make the two companies a perfect match for each other.

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For slow moving active money managers in the mutual fund industry, they were just no match for the red bulls of the exchange traded fund world.

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Similar to low-cost index mutual funds, ETFs track segments of the market and try to match a benchmark stock or bond index rather than beat it.

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Some websites have cropped up to match players with backers, while investment funds have sprouted up to invest in players the way a mutual fund invests in stocks.

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