We see it in citizens who insist that this time must be different, that this time change will come and will continue.
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Smart brand managers know that a brand must be different in a way people care about to achieve top billing in a category.
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Different totals, therefore, mean that the complainants must be different people.
Yet the second, more considered, reaction must be different.
The only way we will be able to change is if their audience, their constituents, their membership says this time must be different -- that this time, we must do something to protect our communities and our kids.
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"I was afraid it would be bad for business that Morsi won, " said Ms. Matta, sporting half a shaved head, torn jeans, and a baggy T-shirt that read: 'In order to be irreplaceable one must always be different.
Those efforts must be made on different levels, on site level, on an international level and on a national level.
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At the same time, the businesses must be managed in different ways, with an autonomy that befits Karl May's frontiersmen.
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The scientist's concise description of a clever contraption must be translated into different dialects of legalese to satisfy national and international authorities.
At the same time, we must dare to be different, thinking new thoughts - for example on Nato, the EU and taxation - and showing that we have changed and are changing.
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The gates must be passed in a different way according to how it is positioned.
Hong Kong movies, Mr Bordwell submits, must be seen in a different way from western ones.
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As noted by the House Judiciary Committee in 1970, Congress has recognized that Federal judges must be held to a different standard of conduct than other civil officers because of the nature of their position and the tenure of their office.
For computing to become a utility, which is the promise of the cloud, a data centre cannot be a hotch-potch of boxes cobbled together from different vendors, but must be tightly integrated.
But at the same time they must be diplomatic when offering a different point of view.
The data must be managed and analyzed using different tools such as Hadoop and Splunk.
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"I am leaving because you consider that success, creation, talent, anything different, must be punished, " he said.
The National Audit Office (NAO) says focus must not be lost as many different organisations are involved in post-Olympic projects.
Each instance belongs to a single network and any communication between instances in different networks must be through a public IP address.
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Clearly, this decline must be looked at in a different light.
Gamers must also be able to juggle several different tasks, evaluate risks and make quick decisions.
Although working as a serial entrepreneur is rewarding, you must be willing to engross yourself in different industries with different people and different cultures.
But he says the scoring system across the NHS must be simple to help people compare different trusts - like the five-star rating on TripAdvisor or eBay.
Brazil, Colombia, Argentina, Chile and Mexico must be over 90% GDP and very different amongst themselves.
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It will codify much more clearly the different potential offences that must be addressed and the options available to sanction.
Given the steep capital costs of energy storage systems, storage technologies must be able to perform multiple services across different parts of the energy value chain.
We seem to willfully live under a presumption that this time is different, that it must be real and exciting, because the laws protect us from the perfidy of con men.
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