Thanks to the Internet and other global media, music trends shoot around the world at blinding speeds.
It is clear that the appreciation of local heritage runs through multiple generations and has not been overshadowed by modern music trends like rock and roll from the US and cumbia from Colombia.
Still, keeping up with trends in music can sound like a chore.
But just like weather cycles such as El Nino, the music industry tends to repeat its trends.
They idolize pop artists that harness the latest technologies and trends, pushing the limits of music and movies and art and gaming.
So delegates can spend four days roaming this cavernous indoor amphitheater attending conferences and workshops about everything from how the environment agenda will change in light of current trends and norms, to how music can transform communities and unite people.
And he plans to launch a quarterly magazine in Europe filled with stories and pictures evoking the Red Bull world: music, extreme sports, night life, social trends.
Are the men and women on the bleeding edge of music, technology, fashion and entertainment merely extrapolating from existing trends?
With three decades at the cutting edge of popular music, Eno is more qualified than most to predict future trends.
Below, we take a look at the trends which are influencing the Books, DVDs and Music division of the company.
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Britain has set trends in certain areas, such as finance, pop music and fashion.
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