Part of the Desi Hits strategy is to educate artists and heads of labels on desi music and culture and the potential market that community offers.

FORBES: Magazine Article

Apple could lose potential iPhone customers due to the current lack of music and video streaming options on iTunes.

FORBES: Apple Stock Could Slip On iTunes Streaming Delay

Apparently, Sony BMG Music has already expressed interest in being a "potential partner, " and Universal is now trying to convince Warner Music Group to come on board as well.

ENGADGET: Universal fixing to start a music subscription service?