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It's laser-focused on giving you access to email, texts and other means of communication, as opposed to music, movies and games.
NPR: Review: BlackBerry Q10, The Keyboard Strikes Back
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According to a research study on Millenials (young adults born between 1980 and 2001) conducted by MTV, Millenials are posting music on their Facebook walls as a form of communication between them and their closest friends.
FORBES: Music To Our Ears
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Indigenous singing and music once echoed through the mountains and was used as a form of communication long before telephones arrived.
BBC: Tribal culture survives in Taiwan