The best reputation platforms take all three phases of the game into account and tell a well-rounded enterprise story across multiple stakeholder groups, allowing the world's most reputable companies to "outcoach" their rivals, even in "must-win" situations like the NBA Finals.

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Brands, Chik-fil-A, Outback Steakhouse, Walgreen, Levy Restaurants, McDonalds, Corning, Whole Foods, Aflac, TD Industries, The Container Store and Men's Wearhouse operate with financial success using various multiple-stakeholder business models that incorporate both short-term and long-term views.

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