Plan ahead so that you can shoot multiple segments quickly and efficiently.

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The book examines the unique paradigm for consumers in multiple segments (from teenagers to mid-lifers) to explore multiple intersections where technology and psychology meet.

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The business is divided into multiple segments.

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It has multiple options, across multiple market segments and it looks capable of developing a very strong adjacency portfolio too.

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We need multiple products to serve different market segments.

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What this means is that there will be multiple chip suppliers in each of those market segments.

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With decelerating growth, pressure on margins and limited transparency on the growth drivers of AWS and the Kindle business segments, Amazon does not deserve a multiple on its stock equal to estimated growth.

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