Customers with multiple devices should repeat the procedure on each device.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today

Likewise, Eidos of London, which makes games for PS2 and Nintendo consoles, has an outsized current-year multiple, perhaps based on the hopes it will repeat the success of its Laura Croft superwoman line.

FORBES: Still time to score?

They may have multiple aliases, but, being human, they always repeat themselves in some way.

FORBES: Cybersleuths

Unlike crickets, which repeat just one call, a male magicicada must sing multiple songs in a specific sequence.

WSJ: Bugged by Cicada Brood II? Don't Be