Also, in many common situations, such as taking a simple picture of a single face or object, the refocusing ability just doesn't come into play, since it works best when there are multiple objects arranged so that some are in the foreground and some are in the background.

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The Cinemagraph lens adds simple animations to still photographs, while Smart Shoot creates a single, perfect shot from multiple images, even removing unwanted objects from the picture.

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Then it goes through another multi-tiered chain of distribution, often over multiple continents, before the final pieces are set and crafted into traditional objects of beauty.

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