To illustrate this new world of multiple demands, Mr Snower describes a recent visit from a mechanic to repair his dishwasher.

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The reality is that we live in a world in which the evolved and savvy consumer is constantly inundated with information, has access to just about anything and demands a variety of content across multiple delivery mechanisms.

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This speed of access and performance is perfect for the demands of creative users who often work with multiple large files at the same time.

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Nearly all of its factories, including the three being converted to carmaking, will be equipped with machinery that will allow Ford to switch among multiple models and thus respond more quickly to changing consumer demands.

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Even as she was pushing the Egyptian prime minister and foreign minister in multiple phone calls for specifics on how the government was going to meet the demands of the protesters, Clinton was concerned about the risks of rushing a "transition" of power, officials said.

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