One of the reasons it's so hard to assess the level of vegetarianism is because of the multiple definitions of the term.

BBC: The rise of the non-veggie vegetarian

The English word upset has multiple definitions.

FORBES: Origin of the Word Upset

The state, however, finds this clarity insufficient, believes that all definitions entail multiple words (or a dictionary would be a thesaurus), and so elaborates on its own, creates similarity out of disparity, and changes the meaning of these terms in the process.

FORBES: American Political Economy Alters English Language

The great thing about a crowdsourced list is that it combines all of these disparate definitions into a gestalt whole because uber-cool companies deliver on multiple proxies of coolness.

FORBES: America's Coolest Tech Companies? Decide With A Click