The shift will create openings for new competitors such as CoverHound, a well-funded San Francisco startup that has built a multiple-carrier comparison engine.
Furthermore, ZTE will continue to keep every US carrier happy with its multiple handset SKU business, with this year expecting more than 20 different SKUs in the US, most of which will be LTE-enabled.
It signed a deal earlier this year to source phones from an undisclosed Asian contractor that will work with the carrier's chosen technology, code-division multiple access (CDMA).