Another common reason that customers use multiple brands is structural barriers that distort demand.
This new generation of vehicles will be marketed under multiple brands around the world starting in 2007.
Multiple brands of notes did not confuse people any more than multiple brands of traveler's checks now do.
He developed one of the first switches that worked with multiple brands of telecom gear and went public in 1997.
One of the most common reasons customers use multiple brands is that they perceive there to be unique benefits associated with each brand used.
Customers have legitimate reasons for using multiple brands in a category.
The collaboration involves multiple brands, retail and fashion with gift items from 24 well-known designers, all members of the Council of Fashion Designers of America (CFDA).
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Purchase cards from chains with multiple brands like The Gap, which owns Banana Republic, Old Navy and Piperlime.com or Williams Sonoma with its Pottery Barn and West Elm stores.
Over the long term Marchionne expects those jointly engineered architectures to be the source of an array of small cars and crossovers selling in huge volumes under multiple brands around the world.
While we're no stranger to companies having multiple brands to serve different markets, such as Acer's Gateway and Packard Bell divisions, they usually have the courtesy of acknowledging each other's existences and presenting a coherent strategy.
Crovitz: One of our offerings is a new e-commerce platform that will be integrated into a Web site, to make it as easy as possible to got to one place and sign up for what they want -- an all-you-can-read bundle with a single price for multiple brands, or micropayments for individual articles.
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Just as consumers have legitimate reasons for buying multiple brands in the same category, when we are beginning our careers (or have other reasons why being number one is out of the question), we can brand ourselves in a way that our offer is unique enough to keep us in demand despite a general preference for something else.
With recent reports not giving much sway to the inclusion of a physical toy line in the offering I was expecting an up-scaled version of Toy Story: The Video Game spread thin over multiple Disney brands.
Such multiple use of brands has two virtues: it brings in new revenue streams, and it strengthens brand recognition.
Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes.
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The platform allows brands to follow multiple streams of conversation in real-time about their products and subjects that interest their community.
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Dunkin Donuts, a subsidiary of Dunkin Brands, has signed multiple agreements to open new outlets in various locations across the country.
This time, I will focus on the brands or manufacturers that sell through multiple retail channels.
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The Annenberg report also detailed a list of brands whose advertising was found on multiple occasions to be running on infringing sites.
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The fact is that even after multiple third-party data breaches, many brands have still not moved to take control of email programs by bringing them in-house.
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There are many brands in the golf industry that specialize in outfitting golfers in multiple aspects of the game.
Brands are constantly thinking about how to identify and engage users across multiple devices: phones, tablets, laptops, desktops and everything in between.
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The depth of original content combined with comprehensive curation has the potential to create must-visit brands for consumers and deliver socially engaging user experiences that reach audiences through multiple distribution channels.
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By offering high-quality consumer electronics (multiple models were ranked Best of Consumer Electronics Show) at prices consistently lower than other top brands, Vizio delivers entertainment for everybody every day.
For national brands Jiwire enables them to reach locally-targeted campaigns nationwide without having to set up multiple deals in different cities, Stass said.
"Sports brands in China are generally slow to understand demand from end-consumers because of these multiple layers of distribution, " said Alfred Ying, analyst of Piper Jaffray Asia Securities Ltd.
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