Sports' renowned investigative reporting will be featured on NBC TV, giving fans multiple-platform delivery.

ENGADGET: NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage

The third-generation platform architecture consists of a multi-core SSD controller integrated with multiple high-speed serial on-chip buses and embedded processors, achieving high-speed data transfer between host and storage device.

ENGADGET: BiTMICRO's next-gen SSD controller to deliver blazing speed and big storage in 2012

WordPress, it seems, is following this development from a desktop-centric world to a mobile and multiple platform world, and taking its millions of users with it.

FORBES: WordPress @9: Matt Mullenweg on 'Radical Simplification' for Mobile and Social

When you solve multiple custom problems with the same platform, the lock-in is stronger still.

FORBES: Why Is Salesforce.com Spurning Packaged Applications?

The platform allows brands to follow multiple streams of conversation in real-time about their products and subjects that interest their community.

FORBES: Livefyre's StreamHub Brings RealTime Social Conversations To Publishers

Now we can interact with customers across multiple channels and devices simultaneously, so we can be much smarter with multi-platform marketing.

FORBES: 2012: An Ideas Odyssey

For advertisers, the technology takes a lot of the legwork out of buying ad space, particularly across screens owned by multiple firms, said Mike Finnegan, director of product development at Xaxis, an online media-buying platform owned by WPP PLC.

WSJ: Auction System Helps Place Digital Outdoor Ads