The week surrounding the draft is filled with multiple-media coverage, events, sponsorships and activations.

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Other applications allow multiple social-media users to chip in and collectively buy items, and some let shoppers make payments to merchants without leaving the social-media sites.

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"Hate him or love him, here's a guy who's worked in multiple genres across multiple media and has his own production company -- which is way more established than George Lucas was when 'Star Wars' came out, " says Dan Herbert, a film professor at the University of Michigan.

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Aside from running two successful companies, he is also a highly-sought new media and non-profit speaker, multiple titled author, conference leader, article and opinion writer, devoted father and husband, marathon runner, do you get the point?

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Vancouver-based Zite was sent a cease-and-desist letter in March by multiple media companies who alleged copyright violations, according to All Things Digital.

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Other major themes at the show, judging from pre-CTIA email pitches, include cloud-based services that will store media and stream it to multiple devices, mobile video editing tools, easy ways to monitor data usage and ever-smaller cellular base stations.

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For advertisers, the technology takes a lot of the legwork out of buying ad space, particularly across screens owned by multiple firms, said Mike Finnegan, director of product development at Xaxis, an online media-buying platform owned by WPP PLC.

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You can connect to multiple Nexus Q devices simultaneously and send separate media to each of them individually, so this could be easy whole-home streaming.

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