Each client paid five dollars and answered more than a hundred multiple-choice questions.

NEWYORKER: Looking for Someone

D. intern from the University of Washington, brought clickers for the villagers to record their answers to multiple-choice questions about the videos.

FORBES: Computing at the Bottom of the Pyramid

Remember how many of the multiple-choice questions had several likely answers?

FORBES: Did Cookie Monster Mislead Us?

BOSI, a personality test for entrepreneurs based on 10 simple multiple-choice questions, puts participating entrepreneurs into one of four personality types, and then warns them of the potential pitfalls of each.

WSJ: Learning How Your Start-Up Stacks Up

Ethisphere's proprietary rating system, which it calls the Ethics Quotient, is based on a series of multiple-choice questions in a survey that is designed to capture a company's performance in an objective and standardized way.

FORBES: Magazine Article

Within a few years, it became routine for all patients admitted to a hospital, nursing home, or assisted-living facility to complete a multiple-choice form that boiled down to four crucial questions.

NEWYORKER: Letting Go

Multiple choice questions were also the subject of other low-tech, but imaginative cheating efforts.

BBC: Cheats stay one step ahead