Roughly two weeks ago, Nicole Lapin announced that she was going to start her own multimedia production company, Nothing But Gold.

FORBES: Six Questions with Nothing But Gold Founder Nicole Lapin

For every thousand people who watch a Flash clip online or fill out an online Adobe Acrobat Reader tax form (without paying), there's a Web programmer or graphic designer who paid several hundred dollars for the right to create that digital content using Adobe's multimedia production and editing tools such as Flash, Acrobat, Illustrator and Photoshop.

FORBES: Ubiquitous Upside

"In terms of leased lines, it's a savings of about 50 percent, " said Jonathan Levy, managing director of Pentagon Communications, a multimedia company that offers video production, radio production and interactive media production services.

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"This will mean that we are able to offer a whole range of further facilities to house television production, international feature films and multimedia businesses by the spring of 2007, " he said.

BBC: Lord Richard Attenborough