Likewise, the company's FlashTrax looks just like an audiocassette: Stick in a multimedia card or memory stick, and you can play digital music on a car stereo or boom box.

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SonicBlue (nasdaq: SBLU - news - people) opted to go with SanDisk 's (nasdaq: SNDK - news - people) smaller Multimedia card, which holds 64 MB, for its Nike-branded MP3 player.

FORBES: Ten O'Clock Tech: Mini Megabytes

It also comes with a 10.1 inch LED backlit screen, a 1.3 megapixel camera, multiple USB ports and a 4-in-1 card reader to support viewing multimedia.

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The devices features an integrated IR blaster for universal remote capabilities, as well as an easily accessible memory card slot for convenient loading of multimedia files in a range of supported file formats.

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