Over recent years, marketing films to the members of the Academy of Motion Picture Arts and Sciences has become a multi-million dollar industry.

BBC: NEWS | Entertainment | No ads for Passion Oscar campaign

The arts world is full of Marco Barottis: creative multi-taskers who do a bit of this and do a bit of that.

BBC: A modern day Renaissance Man

Ong cites Lear, his avant-garde interpretation of Shakespeare's tragedy flavored with elements of Indonesian martial arts, Noh drama and Beijing opera -- and performed in different languages by a multi-national cast, half Singaporean, a good part Japanese, with a sprinkling of other Asians.

CNN: GAINING CULTURAL CAPITAL

One of the organisations which knows most about the delicate negotiations of a multi-faith, multicultural world is Sampad, the Birmingham-based and nationally-respected south Asian arts organisation.

BBC: NEWS | UK | Birmingham becomes stage for a tragedy

These include a multi-million pound enhancement to Newport's city centre, and a year-long festival of arts and sports - both to increase the city's tourist appeal.

BBC: Newport tees up for Ryder Cup boost