Clients who can't make it to Crewe are visited by a Mulliner representative.

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When a customer requests that his new Bentley visit the Mulliner shop, the price can easily scale up another six-figures--and more.

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Mulliner keeps close records of each vehicle's assembly, helping the production workers detect whether any flaws were made and at which point.

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The Mulliner factory, in the small English village of Crewe, is more akin to a medieval guild than a 21st-century car plant.

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Robinson, who scored the equaliser against Preston at the weekend, soon called Andy Mulliner into his first serious action of the night.

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"If you have customers with enough resources and imagination--and you combine that with our skills--you can get a very special car, " says Bentley Mulliner Director John Killick .

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Each component is unique: When Bentley Mulliner acceded to Ralph Lauren 's request to have "black chrome" instead of the usual bright chrome, they actually had to invent the process to do it.

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No customer desire is too small--or capricious--for Mulliner.

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This is done so that body and repair shops throughout the world can figure out how Mulliner workers seamlessly fitted a DVD player into the rear headrest, or how the folding solid wood tables unfurl.

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But that's OK with Mulliner clients.

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Mulliner is a vestige of another era, when the Bentleys of the world, but also marques such as Duesenberg , Delage and even some Cadillacs, had coachwork crafted by an entirely different department than the grease-stained mechanics who made the innards.

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