With all the cash in the bank, they can all keep throwing mud at the wall and buying companies.

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In the May 17 issue of The New Yorker (subscription required), he implies that we should go back to the old way of doing things: of throwing mud on a wall and seeing what sticks.

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Forbes caught up with De Sena last week at the Reebok announcement that took place in Times Square, which was outfitted with Spartan obstacles like a seven foot wall climb, mud crawl under barbed wire and 70-pound bucket carry (video below).

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Mud sucked at their boots as they ran alongside a ten-foot-high wall that enclosed the animal pen.

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