But he will need to muster all his skills as a negotiator to wrest concessions from the company's heavily unionised workforce, whose wage packets are muchfatter than those of Japanese rivals' non-unionised workers.
Communities around the world are affected by the manufacturing of these products, not only because they are growing ever fatter as a result of so much sugar in their lives, but also because the use of water for sugar drinks means communities often go without clean drinking water (which Coke and other companies then sells to them as bottled water).