The other is a widening of the tax base after some much-derided one-off measures by the previous government.

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Indeed, Ms Davidson hints at such a prospect in her speech today when she says "the much-derided and little-understood Barnett Formula is already in its death throes".

BBC: Line in the sand no more

The fact that the sites largely avoid the much-derided practices of aggregators and content farms in favor of building passionate communities (be they fans of the Philadelphia Eagles or the Android operating system), also helps attract magazine-quality advertisers.

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But in general Jimmy Carter has achieved much to be proud of, and the new Nobel laureate - once derided in Washington - is now universally admired as the best ex-president the United States has ever had.

BBC: Profile: Jimmy Carter