Those obstacles are stamped all over Microsoft's recent overhaul of its Microsoft Network (MSN) Asian Net portals.

CNN: Thinking Smaller

They were heavily influenced by the success of FoxSports, a once unexceptional Web site, after it cut a deal for prominent placement on Microsoft's msn network--and then saw traffic leap from 2.2 million to 10.4 million visitors per month.

FORBES: Magazine Article

Jeff Dossett, an 18-year veteran of Microsoft who most recently led audience, content and programming strategy and execution for the MSN Media Network, will join Yahoo!

FORBES: Magazine Article

Companies such as AOL Time Warner 's (nyse: AOL - news - people ) America Online, Microsoft 's (nasdaq: MSFT - news - people ) MSN Network and even Yahoo!

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Microsoft is spending its money to get back in the game of more content on its MSN network, a losing franchise.

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