Mr. Yao and Mr. Yi are well-known athletes in China and legal experts said their cases might help Mr. Jordan's.
WSJ: Michael Jordan Sues Chinese Sportswear Company
Mr. Yao asked BDA Sports International, the agency that represents him, to explore the idea of starting his own Napa Valley winery.
WSJ: Yao Ming Takes Aim at China Wine Boom
California couldn't have a better pitchman in China than Mr. Yao.
Mr. Hinde insists Yao Family Wines isn't a short-lived bid to capitalize on China's wine boom and the star's celebrity before either of them wane.
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