When the Mplayer Eyes MP3 player is turned on, white LED eyes light up.

ENGADGET: 4.3-inch P7 highlights iriver's CES 2009 PMP lineup

As if the original Mplayer was not cool enough, iriver has added glowing eyes and more memory!

ENGADGET: 4.3-inch P7 highlights iriver's CES 2009 PMP lineup

And with support from HEAT, Mplayer, and UT's "find the server" feature, you'll always find online opponents.

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Net, "Diablo" also brought in extra revenues from licensing deals with other major online networks such as the Total Entertainment Network (TEN), Mplayer.com, Engage Games and others.

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Also on display are the slick new E50 MP4 Player with 52 hours of continuous playback, the E100 Season II, a revamped version of the original E100 Multimedia MP3 Player, and the truly eye-catching Mplayer Eyes MP3 player.

ENGADGET: 4.3-inch P7 highlights iriver's CES 2009 PMP lineup

All in all over 100 items stuffed inside a courtesy HD DVD press backpack (which itself may be a collector's item some day soon), including a Jawbone Bluetooth headset, CoPilot Navigator 9, Spider-Man 3 Blu-ray disc, Tooth Tunes toothbrush, and an iriver Mplayer.

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