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Oh, and guess what a significant portion of that proposed standard, MPEG-4 (as in Moving Picture Experts Group), happens to be based on?
FORBES: Streaming meemies
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It will be a revenue model similar to compact discs or MPEG-2, the standard for digital satellite communications.
FORBES: Showdown In The Digital Rights Corral
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The player will support several digital video formats, including MPEG 2, which is the current standard for digital video used on DVD discs and in hard-drive TV recorders like ReplayTV and TiVo (nasdaq: TIVO - news - people ).
FORBES: Magazine Article
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Today's high-definition sources are scrunched down with MPEG-2, a long-lived standard also used by DVDs.
FORBES: What's Coming
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The Moving Picture Experts Group (MPEG) has met to issue a draft international standard of a new video-compression format that is twice as efficient as current standards.
ENGADGET: MPEG drafts twice-as-efficient H.265 video standard, sees use in phones as soon as 2013
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It is a proprietary standard, owned by a consortium of tech companies called MPEG LA. Apple and Microsoft have both contributed patents to MPEG LA, so they are part of the consortium.
FORBES: Google's Open Source Video Codec Just Started Another Battle With Apple