The company is proving that manufacturing can be a platform for extensive, rapid innovation (Samsung makes its own chips as well as innovating in display technology, and is moving into lighting and medical technology) but it is also illustrating something else.
Each of the new models features a new and improved Superior Auto Mode that automatically adjusts camera settings for the ideal composition in all lighting situations, even if a subject is moving.
It was sleek and modern, with recessed lighting, classical music piped into the waiting areas, and nurses moving from patient to patient behind rolling black computer pods.