And the local-food movement's aims, of course, contradict those of the Fairtrade movement, by discouraging rich-country consumers from buying poor-country produce.

ECONOMIST: Ethical food

Yet, unlike cable, there hasn?t been a successful movement to give the consumers the kind of flexibility which OpenCable has the potential to do.

ENGADGET: blogger-avatar

Since then, fans of the movement's Facebook page have urged consumers to continue moving their money.

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