The down economy and the rise in social networking have given movement to the concept of crowdfunding (the term crowdsourcing has also been used interchangeably), which combines the resources of a large number of individuals to fund a single business concept.
Mouin Rabbani International Crisis Group The Muslim Brotherhood were very much a social movement, for whom the concept of charity and social welfare was an important component of what's called dawah, which I think, loosely translated, might be translated as causalitisation.