Both deliver bonus content to owners as they movearound during their daily lives, so users might open up their systems at any moment to find new surprises.
The demand for digital data creation and consumption is growing by estimates of 60% per year and this growth in content capacity requires not just more storage devices but faster interfaces to move that data around to where it is needed.
In a Foursquare-esque move, reputation is now a focal point, with badges and recognition awarded to those users generating the most contentaround a topic.