They aim to avoid the pitfalls of media bias, and because they are new, they have managed to move straight to a fee-based structure.

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Given that what Cisco really needs is more new products in growth markets, products in places where demand is growing, it was a good move in 2009 for Chambers to implement a market-focused organization structure in an effort to seek out growth opportunities and fund them.

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The two clubs agreed a fee on Monday, but the move was held up as the clubs negotiated over the structure of the payments and potential add-ons.

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