To a lot of the people I know in the ski industry and in the big mountain towns, the mass marketing of Cloudveil cost the brand cache, and Sullivan apparently feels the same way.

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From downtown Cape Town, cable cars ascend the hulking mass of Table Mountain, which looms above the city and sometimes disappears into the cloud covering, known locally as the tablecloth.

BBC: Cape Town��s outdoor adventures

Will adventure racing achieve the mass popularity of running, mountain biking and other outdoor sports?

FORBES: Hypothermia for Fun and Profit

The most visible change is seen in the mountain glaciers, with loss of part of their mass due to decreasing thickness and a substantial recession in the last 100 years.

UNESCO: Dublin Core

Protesters at the Epynt mountain range in mid Wales, are continuing a demonstration against the mass burial of culled livestock.

BBC: Farmers 'face ruin' as crisis deepens

Mass is celebrated at the modern-day chapel at the top of the mountain.

BBC: Who was the real St Patrick?