Lowden said Kickstart was developed independently from a Taco Bell breakfast drink introduced last year that combines Mountain Dew and orange juice.

NPR: Mountain Dew Introduces A Breakfast Drink

Perhaps Ian Bell will go back to Warwickshire, clear his head and score a mountain of runs.

BBC: Jonathan Agnew column

Taco Bell also works with PepsiCo to offer unique soft drinks, such as Mountain Dew Baja Blast.

WSJ: Doritos to roll out chips in 'Taco Bell' flavor