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But Postl faces some big problems with the motor-oil industry that he didn't have in the cookie business.
FORBES: Oreos and lubricants
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They are being tapped to talk up just about everything, from movies to milk and motor oil--and they do it for free.
FORBES: Kid Nabbing
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Some will no doubt remember back to a generation ago, when sponsorship signage on race cars was basically limited to motor oil and beer--STP, Pennzoil, and Anheuser-Busch 's Budweiser were staples.
FORBES: Magazine Article
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Some will no doubt remember back to a generation ago, when sponsorship signage on race cars was basically limited to motor oil and beer--STP, Pennzoil, and Anheuser-Busch 's (nyse: BUD - news - people ) Budweiser were staples.
FORBES: Reeling In Sponsors
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She hid under cars in subterranean parking lots, her cheek resting in gritty-slick splatterings of motor oil.
NEWYORKER: Ziggurat
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To keep the sand from blowing away, most courses rake three or four gallons of vegetable oil into each green once or twice a year. (Not too long ago, they used motor oil.) Sand greens are about one-third the speed of grass, but the oil quickens them up a bit, too.
WSJ: Sand-Greens Golf: A Game Lives On in the Great Plains
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During a visit to the hallowed Crimson halls, the team was kindly enough to show off the material through a series of messy, messy demos, dropping water, motor oil, liquid asphalt and newly-mixed concrete on aluminum and glass.
ENGADGET: SLIPS liquid repeller is inspired by carnivorous plants, enemy to insects and graffiti artists alike
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The GM designed oil-cooled, permanent magnet motor is the heart of the Spark EV's propulsion system.
ENGADGET: Chevy Spark EV rated most efficient retail car with 82-mile range, 119 MPGe
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It smelled of motor oil and friction heat, the way a nineteen-forties Spitfire might.
NEWYORKER: Hand on the Shoulder
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Theres plenty of oil to smell at Regal-Beloit, a transmission and electric-motor company tucked away in Beloit, Wis.
FORBES: The sweet smell of oil
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Cookies and motor oil don't appear to have much in common, but both are low-growth industries with basically interchangeable products, where strong brand names are key.
FORBES: Oreos and lubricants
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Malloy, a DIY-type guy who drove an ambulance to put himself through college, has been spotted covered in motor oil from trying to get it started.
CNN: Do you remember rock 'n' roll radio?