As much as it may have evolved, in the human animal, as a motivationsystem for mate-finding, it was rarely given great consideration in the final reckoning of conjugal choice.
Two weeks ago Striiv released a free stand-alone iPhone app to make its social motivationsystem accessible to everyone, including people that don't require the advanced tracking capabilities of the Striiv Smart Pedometer or Striiv Play.
Following that, there are a number of examples where antagonizing the population of would be attackers at large can serve as a motivation for them to expend the time necessary to find a way into a system.