Psychologists call this promotion motivation , and research shows that promotion-minded people are more energized by optimism and praise, more likely to embrace risk, seize opportunities, and excel at creativity and innovation.
FORBES: Use Motivational Fit to Market Products and Ideas
Understanding promotion and prevention motivation helps us understand why people can work so differently to reach the same goal.
FORBES: Nine Ways Successful People Defeat Stress
Promotion motivation is about getting ahead, maximizing your potential, and reaping the rewards.
FORBES: Getting Your Boss, Colleagues, or Clients to Embrace Risk
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